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James Callow Folklore Archive

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The James T. Callow Folklore Archive

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THE COLORS A WOMAN WEARS MAY BE SENDING SECRET MESSAGES
TO MEN. MRS. LUCY DAVIS, MERCHANDISE MANAGER FOR HARVEY'S
WOMEN'S WEAR RETURNED FROM THE NEW YORK MARKET RECENTLY
WITH DISTURBING NEWS: COLOR PSYCHOLOGISTS, SHE SAYS,
NOW INSIST THAT WOMEN SPEAK FLUENTLY WITH THEIR CLOTHING
COLOR--WHETHER THEY KNOW IT OR NOT.
"FOR EXAMPLE, YOU KNOW THAT PINK IS SEXY," MRS DAVIS SAID.
"BUT DID YOU KNOW THAT MEN THINK WOMEN IN BEIGE MAY BE
TOO INDEPENDENT? AT LEAST, THAT'S WHAT THE COLOR-
ENGINEERS ARE SAYING."
OTHER PERSONALITY EXPRESSIONS: ANGER IS RED-ORANGE;
CONFIDENCE-BROWN; FRIENDSHIP IS GREEN; INTELLIGENCE IS
YELLOW AND EXCELLENCE IS BLUE.

Where learned: NASHVILLE BANNER

Subject headings: BELIEF -- Magic of Speech, Sign, Color

Date learned: 07-00-1968

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