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General Reference General Reference
Consumer Behavior
History of Consumer Behavior
by Cohen, Lizabeth
( Knopf, 2003)
- Location: McNichols Campus Library
Call Number: HC 110 .C6 C537 2003
by De Vries, Jan
( Cambridge University Press, 2008)
- Location: McNichols Campus Library
Call Number: HC 79 .C6 D42 2008
by De Grazia, Victoria
( Belknap Press of Harvard University Press, 2005)
- Location: McNichols Campus Library
Call Number: HF 5415.33 .E85 D4 2005
General Books
by Cross, Gary S.
( Columbia University Press, c2000)
- Location: McNichols Campus Library
Call Number: HC 110 .C6 C76 2000
by Gilmore, James H.
( Harvard Business School Press, c2007)
- Location: McNichols Campus Library
Call Number: HF 5415.15 .G55 2007
by Trappey, Randolph J.
( Palgrave Macmillan, 2005)
- Location: McNichols Campus Library
Call Number: HF 5415.3 .T7 2005
by Lowrey, Tina M.
( Conference on Advertising and Consumer Psychology)
- Location: McNichols Campus Library
Call Number: HF5415.32 .C653 2006
by Witeck, Robert
( Kaplan Pub., c2006)
- Location: McNichols Campus Library
Call Number: HF 5415.33 .U6 W58 2006
by Lindstrom, Martin
( Doubleday, c2008)
- Call Number: HF 5415.12615 .L56 2008
by Underhill, Paco
( Simon & Schuster, c2004)
- Location: McNichols Campus Library
Call Number: HF 5430.3 .U53 2004
by Geisst, Charles R.
( Bloomberg Press, 2009)
- Call Number: HG 3756 .U54 G45 2009
by Mooij, Marieke K. de,
( Sage Publications, c2004)
- Call Number: HF 5415.32 .M66 2004
by Friedman, Monroe
( Routledge, 1999)
- Location: McNichols Campus Library
Call Number: HF 5415.32 .F75 1999
by Graves, Philip
( Nicholas Brealey, 2010)
- Location: McNichols Campus Library
Call Number: HF 5415.32 .G73 2010
by McCracken, Grant David
( Indiana University Press, c2005)
- Location: McNichols Campus Library
Call Number: HC 79 .C6 M384 2005
by McCracken, Grant David
( Indiana University Press, c1988)
- Location: McNichols Campus Library
Call Number: HC 79 .C6 M385 1988
by Weems, Robert E.
( New York University Press, c1998)
- Location: McNichols Campus Library
Call Number: HC 110 .C6 W44 1998
Bauman, Zygmunt
You must log into the ebrary database to access this book from off campus.
by Johnson, Lisa
( AMACOM, c2004)
- Call Number: HC 79 .C6 J64 2004
by Goleman, Daniel
( Broadway Books, c2009)
- Location: McNichols Campus Library
Call Number: HC 79 .E5 G635
by Luce, Mary Frances
( University of Chicago Press, c2001)
- Location: McNichols Campus Library
Call Number: HF 5415.32 .L83 2001
by Mariampolski, Hy
( SAGE Publications, c2006)
- Call Number: HF 5415.2 .M3164 2006
by Best, Joel
( University of California Press, c2006)
- Location: McNichols Campus Library
Call Number: HM 826 .B47 2006
Kogut, Bruce Mitchel
You must log into the ebrary database to access this book from off campus.
by Haugtvedt, Curtis P.; Herr, Paul M.; Kardes, Frank R.;
( Lawrence Erlbaum Associates, c2008)
- Location: McNichols Campus Library
Call Number: HF 5415.32 .H363 2008
( Springer, c2008)
- Location: McNichols Campus Library
Call Number: HF 5415.32 .H362 2008
by Sorensen, Herb
( Wharton School Pub., c2009)
- Location: McNichols Campus Library
Call Number: HF 5429 .S5937 2009
by Zaltman, Gerald
( Harvard Business School Press, c2008)
- Call Number: HF 5415.32 .Z353 2008
by Higham, William
( Kogan Page Limited, 2009)
- Call Number: HF 5415.32 .H54 2009
by Thaler, Richard H.
( Yale University Press, c2008)
- Call Number: HB 74 .P8 T53 2008
by McNeal, James U.
( Butterworth-Heinemann, c2007)
- Location: McNichols Campus Library
Call Number: HF 5415.33 .U6 M386 2007
Ehrlich, Paul R.
You must log into the ebrary database to access this book from off campus.
by Ariely, Dan
( Harper, c2009)
- Call Number: BF 448 .A75 2009
by Eisenberg, Lee
( Free Press, 2009)
- Call Number: HF 5415.33 .U6 E47 2009
by Kotler, Philip
( Jossey-Bass, 2011)
- Location: McNichols Campus Library
Call Number: HC 110 .C6 G475 2011
by Miller, Geoffrey
( William Heinemann Ltd, 2009)
- Call Number: HB 801 .M493 2009a
by Patton, Erin O.
( Paramount Market Publishing, c2009)
- Call Number: HF 5415.33 .U6 P38 2009
by Danesi, Marcel
( Rowman & Littlefield, c2008)
- Location: McNichols Campus Library
Call Number: HF 5823 .D255 2008
by De Marchi, Scott
( Portfolio, 2009)
- Call Number: HF 5415.32 .D43 2009
by Lewis, Alan
( Cambridge University Press, 2008)
- Location: McNichols Campus Library
Call Number: HB 74 .P8 C36 2008