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General Reference


General Reference General Reference

Consumer Behavior

History of Consumer Behavior

Consumer's Republic: The Politics of Mass Consumption in Postwar America

by Cohen, Lizabeth
( Knopf, 2003)

    Location: McNichols Campus Library
    Call Number: HC 110 .C6 C537 2003
The Industrious Revolution: Consumer Behavior and the Household Economy, 1650 to the Present

by De Vries, Jan
( Cambridge University Press, 2008)

    Location: McNichols Campus Library
    Call Number: HC 79 .C6 D42 2008
Irresistible Empire: America's Advance through Twentieth Century Europe

by De Grazia, Victoria
( Belknap Press of Harvard University Press, 2005)

    Location: McNichols Campus Library
    Call Number: HF 5415.33 .E85 D4 2005

General Books

An All-consuming Century: Why Commercialism Won in Modern America

by Cross, Gary S.
( Columbia University Press, c2000)

    Location: McNichols Campus Library
    Call Number: HC 110 .C6 C76 2000
Authenticity: What Consumers Really Want

by Gilmore, James H.
( Harvard Business School Press, c2007)

    Location: McNichols Campus Library
    Call Number: HF 5415.15 .G55 2007
Brand Choice: Revealing Customers' Unconscious-automatic and Strategic Thinking Processes

by Trappey, Randolph J.
( Palgrave Macmillan, 2005)

    Location: McNichols Campus Library
    Call Number: HF 5415.3 .T7 2005
Brick & Mortar Shopping in the 21st Century

by Lowrey, Tina M.
( Conference on Advertising and Consumer Psychology)

    Location: McNichols Campus Library
    Call Number: HF5415.32 .C653 2006

Business Inside Out: Capturing Millions of Brand-loyal Gay Consumers

by Witeck, Robert
( Kaplan Pub., c2006)

    Location: McNichols Campus Library
    Call Number: HF 5415.33 .U6 W58 2006
Buy ology: Truth and Lies About Why We Buy

by Lindstrom, Martin
( Doubleday, c2008)

    Call Number: HF 5415.12615 .L56 2008
Call of the Mall

by Underhill, Paco
( Simon & Schuster, c2004)

    Location: McNichols Campus Library
    Call Number: HF 5430.3 .U53 2004
Collateral Damaged: The Marketing of Consumer Debt to America

by Geisst, Charles R.
( Bloomberg Press, 2009)

    Call Number: HG 3756 .U54 G45 2009
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

by Mooij, Marieke K. de,
( Sage Publications, c2004)

    Call Number: HF 5415.32 .M66 2004
Consumer Boycotts: Effecting Change through the Marketplace and the Media

by Friedman, Monroe
( Routledge, 1999)

    Location: McNichols Campus Library
    Call Number: HF 5415.32 .F75 1999
Consumer.ology: The Market Research Myth the Truth about Consumers and the Psychology of Shopping

by Graves, Philip
( Nicholas Brealey, 2010)

    Location: McNichols Campus Library
    Call Number: HF 5415.32 .G73 2010

Culture and Consumption II: Markets, Meaning, and Brand Management

by McCracken, Grant David
( Indiana University Press, c2005)

    Location: McNichols Campus Library
    Call Number: HC 79 .C6 M384 2005
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities

by McCracken, Grant David
( Indiana University Press, c1988)

    Location: McNichols Campus Library
    Call Number: HC 79 .C6 M385 1988
Desegregating the Dollar: African American Consumerism in the Twentieth Century

by Weems, Robert E.
( New York University Press, c1998)

    Location: McNichols Campus Library
    Call Number: HC 110 .C6 W44 1998
Does Ethics Have a Chance in a World of Consumers? [electronic resource]

Bauman, Zygmunt

You must log into the ebrary database to access this book from off campus.

Don't Think Pink : What Really Makes Women Buy--and How to Increase Your Share of This Crucial Market

by Johnson, Lisa
( AMACOM, c2004)

    Call Number: HC 79 .C6 J64 2004
Ecological Intelligence: How Knowing the Hidden Impacts Can Change Everything

by Goleman, Daniel
( Broadway Books, c2009)

    Location: McNichols Campus Library
    Call Number: HC 79 .E5 G635

Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice

by Luce, Mary Frances
( University of Chicago Press, c2001)

    Location: McNichols Campus Library
    Call Number: HF 5415.32 .L83 2001
Ethnography for Marketers: A Guide to Consumer Immersion

by Mariampolski, Hy
( SAGE Publications, c2006)

    Call Number: HF 5415.2 .M3164 2006
Flavor of the Month: Why Smart People Fall for Fads

by Best, Joel
( University of California Press, c2006)

    Location: McNichols Campus Library
    Call Number: HM 826 .B47 2006
Global Internet Economy [electronic resource]

Kogut, Bruce Mitchel

You must log into the ebrary database to access this book from off campus.

Handbook of Consumer Psychology

by Haugtvedt, Curtis P.; Herr, Paul M.; Kardes, Frank R.;
( Lawrence Erlbaum Associates, c2008)

    Location: McNichols Campus Library
    Call Number: HF 5415.32 .H363 2008

Handbook of Consumer Finance Research

( Springer, c2008)

    Location: McNichols Campus Library
    Call Number: HF 5415.32 .H362 2008

Inside the Mind of the Shopper: The Science of Retailing

by Sorensen, Herb
( Wharton School Pub., c2009)

    Location: McNichols Campus Library
    Call Number: HF 5429 .S5937 2009
Marketing Metaphoria: What Seven Deep Metaphors Reveal About the Minds of Consumers

by Zaltman, Gerald
( Harvard Business School Press, c2008)

    Call Number: HF 5415.32 .Z353 2008
Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

by Higham, William
( Kogan Page Limited, 2009)

    Call Number: HF 5415.32 .H54 2009
Nudge : Improving Decisions About Health, Wealth, and Happiness

by Thaler, Richard H.
( Yale University Press, c2008)

    Call Number: HB 74 .P8 T53 2008
On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood

by McNeal, James U.
( Butterworth-Heinemann, c2007)

    Location: McNichols Campus Library
    Call Number: HF 5415.33 .U6 M386 2007

One with Nineveh [electronic resource]: Politics, Consumption, and the Human Future

Ehrlich, Paul R.

You must log into the ebrary database to access this book from off campus.

Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Ariely, Dan
( Harper, c2009)

    Call Number: BF 448 .A75 2009
Shoptimism : Why the American Consumer Will Keep on Buying No Matter What

by Eisenberg, Lee
( Free Press, 2009)

    Call Number: HF 5415.33 .U6 E47 2009
Spend Shift: How the Post-crisis Values Revolution Is Changing the Way We Buy, Sell and LIve

by Kotler, Philip
( Jossey-Bass, 2011)

    Location: McNichols Campus Library
    Call Number: HC 110 .C6 G475 2011
Spent: Sex, Evolution, and the Secrets of Consumerism

by Miller, Geoffrey
( William Heinemann Ltd, 2009)

    Call Number: HB 801 .M493 2009a
Under the Influence: Tracing the Hip-hop Generation's Impact on Brands, Sports, & Pop Culture

by Patton, Erin O.
( Paramount Market Publishing, c2009)

    Call Number: HF 5415.33 .U6 P38 2009
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads and othe Marketing and Advertising Ploys

by Danesi, Marcel
( Rowman & Littlefield, c2008)

    Location: McNichols Campus Library
    Call Number: HF 5823 .D255 2008

You Are What You Choose: The Habits of Mind That Really Determine How We Make Decisions

by De Marchi, Scott
( Portfolio, 2009)

    Call Number: HF 5415.32 .D43 2009
Cambridge Handbook of Psychology and Economic Behavior

by Lewis, Alan
( Cambridge University Press, 2008)

    Location: McNichols Campus Library
    Call Number: HB 74 .P8 C36 2008

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