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Economics

Marilyn Dow [bio]

dowmk@udmercy.edu
(313) 494-6905

Economics Research Guides

Public Relations Videos

How to get your point across in 30 seconds or less

( MTI Film & Video, 1986)
Format: VHS

    Location: McNichols Campus Library
    Call Number: HF 5718 .F74

"Uses graphics, vignettes, and concise instruction to help viewers develop more effective thinking and communication skills in business encounters. Business communications consultant Milo Frank illustrates how to get the attention of an audience and to present ideas with thoroughness and clarity." (30 min.)

If I'm elected : modern campaign techniques

( Cambridge Educational, 1993)
Format: VHS

    Location: McNichols Campus Library
    Call Number: JK 2281 .I3 1993

"Uses several political campaigns in West Virginia as examples of modern campaign tactics. Examines the role of money, the influence of political consultants, manipulation of news media coverage, and the use of negative campaign techniques." (30 min.)

The Image makers

by Blumer, Ronald; Moyers, Bill
( PBS Video, 1988)
Format: VHS

    Location: McNichols Campus Library
    Call Number: HM 263 .I42 1988

Segment of the television program: A Walk through the 20th century with Bill Moyers; episode 13. "Explores the development and character of the public relations industry through profiles of pioneer figures Ivy Lee and Edward Bernays." (52 min.)

Tips & tactics : making media relations work for you

by Peters, Nick
( Public Relations Society of America, 1995)
Format: VHS

    Call Number: HD 59 .T57 1995

"Journalists give tips to corporate media relations personnel on improving relations, pitching stories, notifying the media, and general practices to follow and to avoid." (14 min.)

Public relations law

( Modern Talking Picture Service, 1990)
Format: VHS

    Location: McNichols Campus Library
    Call Number: KF 390.5 .P8 P82 1990

Presented at the PRSA National Conference, October, 1989, Dallas, Texas. "Discusses major legal principles having an impact on public relations and presents an overview of ethics in public relations." (55 min.)

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